Category Archives: Advice

Blog: Secrets of Success for Women Entrepreneurs

Getting MoreStuart recently shared some of his secrets for success with Deborah Bailey, a writer for the Secrets of Success: Women Entrepreneurs Radio Blog. This enlightening interview is excerpted below and you can read the whole interview here.

Deborah: What’s your book about?

Stuart: Getting More: How To Negotiate To Succeed in Work and Life shows that the conventional tools of negotiation, of dealing with others, don’t work very well: power, leverage, logic, win-win, threats, walking out, etc. Instead, finding and valuing the perceptions of the other party creates four times as much value – twice as many agreements, and each agreement is worth twice as much. Finding the pictures in their heads gives you a better starting point. Valuing the pictures in their heads gets others to more likely meet your goals. It is the opposite of the way most people deal with others today – from government to business to personal life.

Deborah: Who do you think will benefit from reading your book?

Stuart: Anyone who deals with other people: from country presidents to administrative assistants, women, men, children, workers, family members, shoppers, travelers, and so forth. The model comprises a different and better way of dealing with others. This month I am giving a keynote speech at the World Economic Forum in Korea on Women and Leadership: what makes great leaders.

Deborah: What do you feel makes your book different from others in your category?

Stuart: It deals with perceptions and emotions, first and foremost. Everything else is unimportant unless and until you make the human connection. Your logical arguments don’t matter. Your facts are irrelevant. Your “win-win” spreadsheets will fall on deaf ears. It is true whether it’s a world leader or my kid who wants an ice cream cone.

In addition to these collaborative tools, however, Getting More shows people how to deal with hard bargainers without getting stressed out. Simply find and use the other party’s own standards, their own criteria for making decisions – whether it’s a missed service appointment or how salary increases are distributed. People hate to contradict themselves. If you give people a choice between being consistent with their standards and contradicting their standards, people will most often be consistent. You must not make yourself the issue in doing this. You need to use tact and a nice tone. But it will make your world more fair to you.

For more tips for negotiation success, or to share your negotiation story with us, make sure to connect with Stuart on Twitter and Facebook.

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Anyone Can Improve

Stuart talks to a young negotiator in Ireland

Stuart fielded many questions from people interested in Getting More while touring the UK. Among them was the following exchange with a little girl in Ireland (pictured at left).


Child asks: Are people born great negotiators or do they have to be taught to be great negotiators?

Stuart Diamond answers: Both. Some people are born great negotiators. People that are not can learn the same skills with hard work and time. These skills are open to anybody whether you’re a child, you’re an adult, whether you’re skilled or whether you’re not, whether you’ve done it before or you’ve never done it. Everybody can benefit.

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Expect Bad Behavior

British FlagM. in the UK asks:

Help! I saw an advert on books in the Metro (it’s a free daily newspaper here in England UK) and just happen to read the review on GETTING MORE by STUART DIAMOND. That same evening I asked my wife to order it online. Now, I am not an avid reader of books, but since the book arrived I can’t put it down. I even logged on to the website too to check out more information.

The only reason I can think of is that, for the past nine months my colleagues and I have been under a lot of pressure at work from management (aggressive). Our union representative is getting nowhere. They are playing cat and mouse with him, just when a deal is almost sealed another clause is inserted altering the original negotiations, then the senior manager sends e-mails of a bullying nature threatening to cut our Sunday duty (overtime) unless management demands are agreed to.

This is not a small company. It’s Royal Mail, part of the Post Office Group (UK). Sure, they have a Code of Business Practice and Policy that protects employees from discriminatory behavior, unfair bullying, harassment, etc. but it’s getting them to adhere to it that’s the problem.

I am relating as much I can from what is in the book about my (our) situation, so that I construct some form of structure to give the union representative before his next meeting.

Any advice will be most appreciated. Thank you.

Stuart DiamondStuart Diamond responds:

M., you need first to look at Chapter 4, Standards. Ask the management if there should be a process for negotiating. Before you start negotiating, agree to such a process. The process should include a list of issues to be negotiated. If a new issue is brought up after the list is closed, there should be some sort of payment to the other side for the extra review that has to start all over again. Suggest that the union will be willing to pay it too.

There should be rules of civility. If they become abusive, write everything down. Go to the press with it. Go to other government officials with it. Go to the legislature about it, especially if the Code of Business Practice and Policy is violated. Above all, don’t get emotional. Expect bad behavior. Just keep naming their bad behavior in front of third parties. Ask the other side directly if they intended to be abusive.

Make sure you get a commitment to the process outlined. If they won’t commit, don’t go any farther unless they do; ask third parties and the public if the Mail’s behavior is OK. Be specific. Name the names of the people involved and where they live.

Be calm. This is what Gandhi did to Britain in the loss of India. He was calm and let Britain make itself the issue through continuing bad behavior.

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Advice

Stuart teaching class

Photo by Jennifer Gott

Do you have a thorny negotiation problem at work or at home? Ask Professor Diamond for advice and learn how to improve your negotiation processes for better results.

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London School Of Economics Podcast

SD at LSEHello, negotiation aficionados! If you’re feeling in need of some good negotiation advice, you can see the full video of my talk at the London School of Economics here. Hope you enjoy and please write in with your feedback.

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Small Is More

J.C. In Philadelphia asks:

My question has become, these days, how to compete with the large real estate companies? In the past, til now, being a niche business and a small company, we would get referrals for listings and based on that connection would list homes. Now we are facing opposition because we are not big, etc. It has become important to have the name tag of a mega company. How can we combat this? We are reconstructing our web site to be more alluring in that way.

Stuart Diamond Answers:

Dear J.C., here is some advice for persuading the real estate market that small is beautiful:

(1) Cite advantages of being a small company – better, more personalized service, quicker reaction time, more attention to each client. 

(2) Find research studies showing that smaller companies provide better service and more creative solutions. First look at real estate, then other sectors. Quote the study findings.

(3) Get testimonials from customers saying they got better service from your company in part because of its small size.

(4) Get the world “exclusive” across in terms of perceptions. You’re small because you are uninterested in taking just anyone.

(5) Talk about owning your niche. You might be small, but you are big in your niche in terms of knowledge and intensity of effort.

(6) Get examples of the kinds of more creative things you do.

(7) Make sure you establish a great personal connection with each of your clients and prospective clients: find out more about their needs.

(8) A more personal relationship will make your clients be more loyal in terms of referrals; you are creating a “community.” If there is branding, such as buttons or notebooks, that connote something special, even better.  

(9) A personal relationship with customers and finding individual needs should be part of your marketing focus.

(10) Note to customers that actually, big companies often try to position themselves as small companies so customers perceive their service as more individualized. You’re there already So, you might suggest, why should you be trying to be a big company when big companies are trying to be like small companies?

All of these solutions can be found in the pages of Getting More.

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